GUITARS + MASH

WHAT IS GUITAR MASH?

A movement. From metal shredders to acoustic aficionados, from novices to pros, Guitar Mash uses live events and social media to unite players online and off.

WHY GUITAR?

Guitar: the most versatile of instruments – playing rhythm, melody and harmony – and the most democratic – portable, played by all ages, at all levels, by people of every background and culture.

“It has a humble nature but extraordinary eloquence.”
—Mark Stewart, GM Musical Director

THE INAUGURAL GUITAR MASH

The benefit concert and jam at City Winery in Lower Manhattan on Sunday November 11th was a great success! We had over 100 guitarists jamming with guitar “stars” and over 100 others taking part in the scene and signing along

Weren’t in New York? Watch the concert online via our live stream.


HOW DID THIS ALL COME ABOUT?

WE HAVE PETE SEEGER TO THANK.

Weller remembers Seeger strumming his banjo at the South Street Seaport in New York in the 70s, and singing MIchael Row the Boat Ashore along with him and a sea of strangers.

AND DIBLO DIBALA.

Congolese electric guitarist playing the blues backstage in between sets of soukous at Midsummer Night Swing, Lincoln Center.

AND GUITAR HERO ON THE PLAYSTATION.

What if people could connect with their guitar heroes in real life?


OUR GOAL FOR YOU

Play more. Connect more. With your family, with your friends, with your musical heroes. And when you do, share your jams on Facebook, YouTube and Twitter, #campfirejam.

THE TEAM

With over twenty years experience in creating festivals and events engaging music, food and world culture, including the creation of the Midsummer Night Swing festival at Lincoln Center, Weller is excited to extend her passion for interactive, cross-cultural and meaningful experiences through the powerful medium of the guitar. Weller is the founder of the non-profit Musiquarium Inc.

Drummer with the Red Hot Chili Peppers by day, guitar shredder/daddy by night. Recently inducted into the Rock & Roll Hall of Fame.

One of the culinary world’s most celebrated figures, chef and owner of the Craft family of restaurants and head judge of Bravo’s Top Chef, Colicchio is a closet guitar player with a collection ranging from a 1932 Gibson L-1 to newer guitars by Froggy Bottom.

With over twenty years experience as a successful producer with a strong portfolio of creative assignments in real estate, art, design and culture, Peyser is the Founder of NonStop Enterprises, fostering.

Founder of the multidisciplinary design firm Eight and a Half, whose diverse clients have ranged from Saturday Night Live and Air America Radio to the Mercer Hotels, Lucky Magazine and Orbitz. Formerly of Number 17.

A playwright, producer and director with more than twenty-five years’ experience in the entertainment industry, McSherry was also the Assistant Head of the High School at Saint Ann’s School in Brooklyn.

Founder of Made it Myself books, and creator of family empowerment programs like Thirsty for Change, Levite uses the digital space to mobilize families and communities to engage together offline in meaningful experiences.

Partner at Davis Gilbert in the Intellectual Property and Advertising, Marketing & Promotions Practice Groups.

With over 15 combined years in the digital marketing, PR and entertainment industry, Katy has worked in publicity and social media management for artists such as Duran Duran, Lynyrd Skynyrd, The Allman Brothers, and Iron Maiden, as well as for several entertainment based companies.

Founder of food and media company Food Karma Projects, and owner of Jimmy’s No. 43, producer of boutique events in food and beer. A Church Street School parent and guitarist.

Church Street School parent and former organizer for Taste of Tribeca.

THE GUITAR COUNCIL

For passionate players and collectors.

An avid guitar player and collector, Co-Founder/CEO of Fresh Direct.

A 40 year veteran of the music industry, Ash is the President/COO of Sam Ash Music and has 120 guitars in his personal collection.  His passion is guitar.

An avid music lover and guitar player, Black recently fulfilled a lifelong dream of playing with a band in front of an audience at a Rock and Roll fantasy camp, and enjoys both his Fender Strat and Gibson Les Paul.  He is a founding partner at BBR Partners, an investment advisory firm.

Having grown up in the Detroit music scene, Tony has a passion for the guitar and a varied collection ranging from a custom Fender Strat to a McPherson acoustic. He is Founder/CEO of Anthony Brands which owns and markets several personal care brands.